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Sheargold have taken out the Urban Development Institute of Australia (UDIA) Award for Excellence in Marketing - Land Development for their unique Vista Park development in the Illawarra.

The state-wide award recognised the creative and innovative approach adopted by the Vista Park team mixed with strong branding and appreciation of the market. The marketing included virtual reality goggles, water-repelling art installations, seed woven hand-signed cards and giveaways of John Deere ride-on mowers and monetary vouchers for landscaping, all to reflect a semi-rural lifestyle.

“With so many strong competitors from across the state it was a real honour to have Vista Park recognised in these prestigious awards by our peers in the industry. We also need to thank the broader project team as well as Vista Park residents who have embraced the vision and community building approach we have strived to deliver.” said Michael Sheargold, Managing Director of Sheargold, the developer behind Vista Park.

A telling comment by the judges was:”For a small team they definitely over-delivered, and this award is highly recommended and very well deserved. A brilliant campaign.”


We are very excited that the inaugural winner of the UDIA Roy Sheargold Scholarship, Katrie Lowe, has embarked on fact finding and thought sharing journey she has coined Urban CurioCity.

This program sees Katrie travelling the world to learn about cities, their urban challenges through real life interactions and observations, and potential solutions available. She has launched an interactive blog covering her travels, experiences, research and meetings with on which she plans to share her ideas and discoveries from around the world. This will give her, and her blog followers, an insight into the interactions Katrie has with thought leaders in urban design, planning, and city shaping. As a result of these interactions Katrie hopes to profile emerging bright ideas that perhaps haven’t been talked of, or even considered, before for her peers back home in Australia.

Sheargold, through the UDIA NSW Roy SHeargold Scholarship, are proud to be a supporting Katrie on this epic journey that what will undoubtedly be an extremely interesting, inspirational and innovative two years.

You can follow Katrie’s blog Urban CurioCity here

"I believe that in order to have an educated conversation about the future of our cities, we need to understand the whole story behind the challenges we face. Urban CurioCity is a mission to explore these challenges first hand, and share these experiences, in the hope of creating a bolder conversation about the design of our cities of the future."  Katrie Lowe

UDIA NSW Roy Sheargold Scholarship Winner Announced

The Roy Sheargold Scholarship was established in 2016 by UDIA NSW in partnership with Sheargold’s Managing Director, Michael Sheargold, to honour his grandfather and founder of the business, Roy Sheargold. The inaugural winner, as announced at the UDIA Christmas Lunch, is up-and-coming AECOM Engineer, Katrie Lowe of Sydney.

This scholarship is designed to allow industry professionals to reach the next level by using the award to conduct research or further education. In receiving the award from Michael, Ms Lowe was thrilled to accept the scholarship saying she will use the opportunity to embark upon a global research expedition to further benefit her skills with innovations to tackle the challenges facing Sydney such as housing affordability and sustainable engineering, just as Roy Sheargold did over his many years active in the industry.

An encouraging number of high calibre applications were received, and it is envisaged that this opportunity will, in the ensuing years, produce some excellent results for the entire Australian development industry.